Points Based Customer Loyalty Program

Now that you know how rewards programs work, let’s see how the points-based customer loyalty program can adapt to your e-commerce or brick-and-mortar store.

Points programs are the most common type of reward program. They let customers accumulate reward points through purchases that they can redeem for freebies, cashback, perks, etc. Customers don’t just earn points from purchases; they can also earn points from sharing on social, leaving reviews, having a birthday, referrals, or through gamification.

Customers can redeem their points for merch, free products, and other cool

Clipper Refillable Lighter

gifts.

Not sure where to start? Ask customers what they want from a rewards

program. You can easily run a survey or poll with your customer base to find out. Then create a rewards program accordingly.

Small Utility Lighter-Green

Here’s our four basic types of customer loyalty programs.

1. Points-based Loyalty Program – Published 01/15/2025
2. Tiered Loyalty Program – Published 02/08/2025
3. Paid Loyalty Program – Published 03/01/2025
4. Value-based Loyalty Program – Published 03/26/2025

Have you read about all of them?